Make Sure its Part of Your Plan.

Presenter: Áine Denn, EVP EMEA.
Audience: Customers, Partners

According to Bain & Company, it costs 6–7 times more to acquire a new customer than retain an existing one.

When you think about how you want to apply your resources, you might also consider that the likelihood of winning business in an existing customer is 60-70% compared with 5-20% for new customers (source: Marketing Metrics).

To be fair, sales managers rarely have enough time to spend on the business of managing their sales business. Bouncing from task to task, managing up, out and wide, the life of a sales manager is hard.

Account planning matters.

When looking to hit your numbers, it's easy to look past the white space in your existing accounts. How can you best strategize to capture additional opportunity to maximize the revenue from your key accounts?

Who should attend this webinar:
Chief Sales Officers
Sales VP/Director/Manager
Sales Operations VP/Director/Manager
Sales Effectiveness VP/Director/Manager
Every customer

Contact us to see about doing a specific webinar for your company or business unit.